Our CTO, Dmytro Nedochytanyi, wrote an article for Tech Times about how people shop today, what AI is changing, and why a good shopping assistant needs more than just a language model.
One of the things he talks about is how much work still goes into choosing a product. Even with AI, you often end up checking prices, comparing specifications, and opening more tabs to make sure the recommendation actually makes sense.
Dmytro explains how we're approaching this at PriceHub.AI, using E-Katalog's product data, price history, and retailer information alongside conversational AI.
He also shares a few details about the technology we're building, our plans for the first markets, and the support we've received from the European Innovation Council.
The full article is in English and goes into quite a bit more detail.
