Built by humans.
Enhanced by AI.
The PriceHub.AI team brings together leadership, technical depth, and financial discipline — the core ingredients for turning the vision into reality. With years of collaboration inside E-Katalog, experience running high-load data systems, and strong expertise in AI development and deployment, the team is fully equipped to deliver the technological, commercial, and societal impact expected under Horizon Europe.
Our team
Technical Director of E-Katalog Group with more than 15 years of experience in developing high-load distributed web systems, payment platforms and SaaS architectures
Expert in PHP, Node.js, Spark, Qdrant, ClickHouse and ElasticSearch. Responsible for building the AI architecture, developing the data-processing pipeline, and integrating ML modules and API interfaces. Ensures scalability, robustness and data consistency across the PriceHub ecosystem.
Education: National Technical University of Ukraine (NTUU KPI) — Master’s in Engineering
Lead UX/UI Designer at E-Katalog since its inception. Specialist in user experience design, product prototyping and visual communication for e-commerce platforms. Responsible for developing the UX architecture and the visual interface of the AI assistant, ensuring accessibility, cross-platform usability and user trust.
Education: Master’s in Information Technology, National Technical University of Ukraine (NTUU KPI).
Lead system architect at E-Katalog since 2002. Author of the proprietary RTP replication protocol used in cross-cluster data synchronization. Has exceptional experience in Big Data, database optimization and high-availability system design. In the PriceHub.AI project, he oversees data infrastructure architecture, replication, and cluster scalability to ensure efficient and fail-safe operations across multiple regions.
Education: Taras Shevchenko National University of Kyiv, Faculty of Cybernetics — Master’s degree.
Head of Content and Structured Data at E-Katalog for more than 15 years. Specialist in product data engineering, attribute standardisation and large-scale catalog structuring for e-commerce platforms. Responsible for building the Product Intelligence layer of PriceHub.AI — including product ontologies, taxonomy frameworks and the underlying knowledge structures that ensure accuracy, consistency and explainability.
Education: Master’s in Engineering, National Technical University of Ukraine (NTUU KPI).
Senior front-end developer at E-Katalog with extensive expertise in JavaScript frameworks, Node.js and responsive web design. Leads the implementation of adaptive UI components, integration with AI APIs and real-time data visualisation. Ensures seamless integration between the user interface and the AI data layer.
Education: National Aviation University (NAU), Master’s in Software Engineering
Specialist in international growth marketing and dissemination strategy with prior experience at Microsoft, Ciklum, and VeliTech. Leads the project’s Communication, Dissemination, and Exploitation Plan, ensuring strong visibility of project outcomes and active engagement with European partners. Focuses on growth strategy, brand positioning, B2B marketing, and outreach to retailers, investors, and end users.
Former ACMP member (Association of Change Management Professionals), with experience in organisational change and stakeholder alignment.
Education: Master’s degree in Translation (Kyiv National Linguistic University) and a Postgraduate Degree in Marketing from the National Technical University of Ukraine (NTUU KPI).
Senior back-end engineer at E-Katalog with over a decade of experience in server logic and API development. Designs and maintains the microservice architecture, manages the recommendation system and ensures secure integration with the E-Katalog Data Lake. Ensures technical alignment between PriceHub.AI and E-Katalog’s existing infrastructure, securing high performance for large-scale data operations.
Education: The Open International University of Human Development ‘Ukraine’, Master’s in Electronic Equipment Engineering
Founder of E-Katalog and creator of the PriceHub.AI concept. Brings extensive hands-on experience in designing high-load platforms and building and scaling complex data ecosystems. Drives the research and development of PriceHub.AI, shapes the AI-driven system architecture, and guides the evolution of core technologies across data processing, orchestration, and recommendation layers.
Education: Dual degrees in Radio Engineering (National Technical University of Ukraine KPI) and Law (Taras Shevchenko National University of Kyiv).